Skin and body care products are like packaged foods – so take these steps to be a successful label reader and more savvy shopper. Still picking products for your skin based on marketing, advertising, models, celebrity endorsements, price or packaging?
Consider this quote form Paul Hawken, author of The Magic of Findhorn:
“It is a rule of thumb that the more you see a product advertised, the more of a rip off it is.”
If you sit through more than 20 minutes of television, or flip through your favorite mainstream magazine, you will begin to see Mr. Hawken’s point.
Ingredients should always be most important. For more information on product labeling, read Skin Care Labeling, Parts 1 and 2
Also, be sure to browse through the section “Key Active Ingredients” to read up on some truly amazing skin care ingredients.
One more thing…it’s not just the ingredient deck that matters. Here are 3 questions to ask before making your next purchase:
- What are the ingredient sources? Find out if the ingredients are man-made (synthetic) or refined as they can be much less beneficial to the skin and less recognized by the skin – there fore possibly seen as waste or toxic. If the ingredients are indeed “natural,” meaning from nature, find out if they are organic or wild-crafted. Ideally, the ingredients should be organic whenever it is possible. If this cannot be determined, make sure the product is free of harmful additives or chemicals.
- What is the activity level of the ingredients? The beneficial ingredients should always make up majority percentage of total ingredients, making a concentrated formula and “active” product. It is known that over the counter, cosmetic skincare products are about 5-10% active. Compare that with the 70-90% activity level in a professional skincare product. Big difference, huh?
- Is the sum of all the ingredients in a product greater than the individual parts? Pay attention to product formulation and the research behind that formulation. Are there ingredients included that work synergistically, or do they fight each other, or cancel each other out?
If this seems very overwhelming to you, good. It should! It’s alot of information to think about. The good news is that there are experts in the industry that dedicate their career to rseraching ingredients, products and skincare therapies. Find a good esthetician who can do the work for you!
For any questions you have on skin care products or skin in general, please email me directly using “ask-an-esthetician“.