This great article from Health Central online attempts to answer the age-old question: Can we really find the Fountain of Youth in a Jar? It goes a step further to ask another question: What do women really want and expect from their skincare products? Some women look at skin care creams and cosmetic treatments as an investment in their skin’s future, while others regard spending loads of their hard-earned cash on expensive products and services as frivolous or wasteful. Does the truth lie somewhere in the middle? Read what some of the industry’s leaders have to say on the subject and let me us know your opinion.