This article from Kristen Arnett’s Green Beauty Team discusses the topic of greenwashing in the current cosmetic industry. Greenwashing is the act of implying that a product or brand is more “green” or “natural” than it really is.
It’s greenwashing when a company or organization spends more time and money claiming to be “green” through advertising and marketing than actually implementing business practices that minimize environmental impact.
In some cases, the packaging and branding of skincare or bodycare is completely misleading. I tell my clients to always read labels and be mindful of the products they use. Unfortunately, we cannot rely on advertising and packaging to tell us which products are best for our skin, because they can be very misleading.
Some of the companies listed (and this list is not even half as long as it should be) may surprise you…let me know your thoughts!
Companies know that selling a product as eco-friendly, natural, or green is appealing for many consumers. This can be a grey area and not heavily regulated either. Instead of investing in green and organic ingredients however, they simply change their packaging and branding. Consult your natural practitioner or holistic esthetician, and read ingredient lists. It can be confusing but doesn’t have to be if you know what to look for.
Here’s a list of commonly used ingredients to avoid:
PEG, parfum, perfume, fragrance, EDTA, parabens, petroleum, aluminum, dioxins, PABA, DEET, etc – see graphic above for more!